Goo.gl – URL shortener service from Google

Google has just launched a URL shortener service called Goo.gl where a similar service has been served by TinyURL and Bit.ly. This new service has been built into Google products, beginning with Google's browser toolbar and its Feedburner RSS service.

Short URL now is needed to shorten a URL for twitter or Facebook post to reduce the use of character. Twitter integration is also added to Feedburner which will let website publisher automatically update their twitter feed from their Feedburner RSS feed, which uses the new Goo.gl URL shortening service.

Via: cnet